Master International Operational Marketing

Video presentation of the International Operational Marketing Masters

Video presentation of the International Operational Marketing Masters by second-year students.

Interview with former MOI Master's student - Coralie Léperont

This video presents the professional experience of Coralie Léperont, a former student of the International Operational Marketing Masters (MOI). In this video, Coralie shares her career path and the benefits she gained from the course.

Coralie explains that the MOI Masters was an enriching experience for her, as she was able to acquire solid skills in marketing, sales strategy and international business development. She also stresses the importance of the international dimension of the course.

Could the eco-score be a solution?

Last week was Fashion Week Revolution, an annual global event held every April. It was created in 2013 to commemorate the tragic collapse of the Rana Plaza textile factory in Bangladesh, where more than 1,000 textile workers lost their lives.

Fashion Revolution Week aims to raise awareness of unfair and dangerous working conditions in the fashion industry and to encourage greater transparency and accountability in the fashion supply chain. Events are organised around the world, including sustainable fashion shows, garment repair and recycling workshops, conferences and film screenings.

Consumers are invited to get involved by asking fashion brands questions about their production practices, encouraging companies to adopt more sustainable practices and making informed consumer choices that reduce the environmental and social impact of the fashion industry.

It's an interesting reminder that fashion is one of the world's most polluting industries. Every year, millions of tonnes of textile waste are produced, while clothing production consumes huge amounts of water and energy. Faced with this situation, more and more companies are looking for ways to reduce their environmental impact, and consumers are increasingly aware of their role to play in this transformation.

It was against this backdrop that our class had the opportunity to take part in a case study in Gémo shops to interview customers about the future eco-design score labels. These labels allow customers to quickly see the environmental impact of a garment before they buy it, by providing information on the materials used, manufacture, transport and end-of-life treatment of the garment.

Our mission was to gather customer feedback on this new label and their awareness of eco-responsibility in fashion. We were pleasantly surprised to find that many customers were very aware of the environmental impact of their clothing choices, and that they were prepared to pay a little more for more sustainable, eco-friendly clothing.

We also found that many customers were sceptical about brands' green claims, and wanted clearer, more transparent information about the real impact of the clothes they buy. Gémo's eco-design score labels were very well received by customers, who praised the brand's initiative to make information more accessible.

This experience has shown us the importance of consumer education and awareness-raising for more sustainable fashion. We also realised how important it is for brands to make a real commitment to transforming the fashion industry towards greater eco-responsibility. As students, we felt a sense of satisfaction in working on practical solutions to create a fairer fashion industry, and we hope that Gémo's initiative will inspire other brands to follow their example.

Intercultural Management

As part of the second year of the International Operational Marketing Masters, Sup de Vente is offering an 'Intercultural Management' module, an opportunity to discuss intercultural differences at international level, presented by Ms Brion.

The world has become increasingly connected and interconnected thanks to globalisation, which means that companies are more and more likely to set up abroad, recruiting employees from outside the country as well as from within. However, working with people from different cultures can present challenges in terms of communication, understanding and collaboration. This is where intercultural management comes in.

Intercultural management is the set of skills and knowledge needed to manage multicultural teams and do business in an international context. The first step in managing these cultural differences in marketing is to understand them. This may involve elements such as different cultural values, social norms, purchasing behaviour or communication preferences. It's important to remember that what may be considered normal in one culture may be considered offensive in another.

In this way, by understanding cultural differences, management can be adapted within a company, enabling it to adapt its approach to better understand the needs of its employees.

What is the Metaverse?

The Master 2 MOI apprenticeship class had the opportunity to attend a presentation by Matthieu Sabourin on the Metaverse. We were lucky enough to take part in a workshop to better understand this concept and its impact on modern marketing.

But what is the Metaverse?

It refers to a future iteration of the Internet, with persistent 3D virtual spaces linked in a perceived virtual universe.

The metaverse eliminates the screen barrier for an immersive experience. In the world of video games, you can create an avatar and each avatar represents a user. You move around freely, control objects, interact with other avatars and participate in the development of this universe as you would in real life.

Although the metaverse can be accessed from a computer, you need to use tools such as VR and augmented reality headsets to get an even more realistic experience.

On the business side, the value of the metaverse can reach billions of dollars for a new IT platform, for example. Some are even talking about the next biggest work platform. This makes the metaverse a key component of all physical activities.

What's more, the metaverse's aim is to become the functional 'successor' to the Web, which should bring even greater economic benefits. It should produce the same diversity of opportunities seen with the Web, as companies, new products and services will certainly emerge to manage all aspects of business, such as payments, identity verification, hiring, advertising or content creation.

Even more impressive, the metaverse may change the way modern resources are allocated and monetised. Unlike economies transformed by the rise and fall of labour and property shortages, in the metaverse future workers will themselves choose to live outside cities and will be able to participate in the "high value added" economy through virtual work.

What are NFT?

An NFT is a non-fungible token. It allows its holder to own a digital and non-interchangeable asset. This means that it is unique and cannot be confused with any other asset. In the world of luxury goods, several major houses are already well advanced in this area. They are creating digital items to enable internet users to dress their "avatars" in their creations! A way of targeting a new generation of connected consumers, the CEO of Hermès said he was "curious and interested" in the digital worlds accessible through virtual reality.

The sale of Dolce & Gabanna NFTs, which took place on UNXD, a specialist platform, raised more than €5 million, Gucci has just launched "SuperGucci", a collection of 250 NFTs, and Louis Vuitton has come up with the virtual game: Louis / The Game with its mascot.

Like the crypto-currency, the payment method is based on what is known as the Ethereum blockchain.

The metaverse represents a new version of the Internet with functionalities specific to the world of virtual reality and augmented reality. The metaverse is totally different from the one we live in, and is based on social, event, commercial and professional issues.

Study trips to Milan

Our students in the 1st year of the MOI Masters, apprenticeship pathway, had the opportunity to travel to Milan on 23 and 24 January 2023. During this short 2-day trip, they visited companies and met with professionals.